As Rhodes University celebrates a 120-year legacy of academic excellence through its #RU120 campaign, its next-generation institutional RU120 commercials have gone live on television, radio, billboards, and online – to name but a few.

This commercial purposefully drew on the diversity of the University’s own staff and students to demonstrate the legacy in motion that is being mobilised through #RU120.

The year-long celebration is not merely a commemoration, but also a clarion call to address pressing issues such as student debt. It is a time for reflection, celebration, and mobilisation, as the University continues to uphold its commitment to excellence and leadership.

Throughout 2024, Rhodes University will host a series of events that will look to inspire the next generation of leaders. These events will not only highlight the University’s achievements but will also set the stage for new advancements and successes.

Rhodes University’s 120th anniversary is more than a milestone; it is a testament to the enduring power of education and the relentless pursuit of knowledge.

The #RU120 next-generation advertising material can be found at OR Tambo, on the Gautrain, online, on television, in newspapers, and on radio.

Rhodes University will still be launching an existing isiXhosa RU120 campaign, so keep an eye out for more, and in the coming days, we will share more about the stories and faces behind the RU120 advert.

This exciting campaign complements ongoing RU120 marketing, communication and advancement efforts, including on the massive Media24 platform.

Applications for 2025 admissions are now open to be part of this celebration of Rhodes University’s people, diversity, and evolving legacy.

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